Yalla Oats
Ridiculously delicious oatmeal
It’s a simple concept, but one that requires a passion for the pursuit that isn’t commonly found. That’s where we come in. At Yalla Oats, we strive to provide high quality, high protein, 100% vegan oatmeal with wild flavors and real food to consumers who are looking to redefine their breakfast experience.
Oatmeal, PHilly Style
Yalla Oats came to me with a simple request: Help us find our voice. They were a small food startup selling delicious oatmeal out of farmer’s markets around Philadelphia. They were working to develop a wider distribution through coffee shops, and needed a more iconic mark to set them apart from every other quick oatmeal brand out there.
We started buy developing a logo. “Yalla” is arabic slang for “hurry up”, so we wanted to make sure that the mark we developed was lively and energetic. This also helped to turn heads at local markets and coffee shops. With the ambition to grow to grocery distribution, we also wanted to make sure to stand out from other quick oats out there.
After the logo was developed, we quickly established what we called a “Lite Brand Standards Guide.” This product served to guide the small and nimble startup through color and logo usage to take one less decision off the owner’s plate.
Finally, as the company grew, we developed packaging for their most popular flavors. We again aimed to capture the lively, energetic feel of the logo that sets these oats apart from the rest on the shelf.
